Speed – is it a factor to consider
When websites were first introduced speed was an important consideration. Websites would take ages to load and in some cases it was laborious and users would lose patience and leave the site. But now there are many factors to consider in web development including speed, server, search and security.
The speed of internet access is predominantly determined by the device of the user not the web provider. Most people are now on 4G which is enabling faster downloads and uploads with 5G being rolled out in some areas. You may have a fast speed operation at your end but if your users do not, they will experience slower download speeds.
Be mindful of this when you post large sized documents and brochures for download.
Speed is also affected when many users access a system at the same time. We’ve all seen reports of websites crashing when there is a rush to access services. During the coronavirus crisis, the Australian Centrelink website crashed as more users than the system could handle tried to access the site to register for unemployment benefits.
You can address this by ensuring that your system has the capability to handle many users.
The server is a major key to continuation of service, accessibility and security of your website. Take the time to select a server that you trust, that you can easily contact if something goes wrong with your site and that has the capability to cater for your planned site developments. Remember, your email is usually linked to your website. So if your website goes down, usually so does your email!
Security is also key to accessibility and installing specialist security systems and measures in your webs systems is critical, especially if you are accepting online payments.
It’s great to have a fabulous looking and extremely informative website that you may have spent a lot of money developing. But if no one can find it, if no one accesses it, the value plummets. Access is enabled via search or more specifically SEO, search engine optimisation. That refers to optimising or setting your website in the best way so that search engines such as Google, will know you are there and will advise people when they search for services like yours.
You can increase your search results yourself by ensuring you work key words into your content. But there are guidelines around this so swat up on the best ways to do this. Key words are words that users/customers will type into search engines to find providers and websites like yours. The next level is to pay for online advertising through adwords. Specialist companies provide this highly technical work. They charge a fee for their service and you are also charged a fee for the words used.
SEO is a more technical and in-depth area which may include changes to your website codes and other ‘behind the scenes’ aspects so that your website rates better in search results. We are all inundated with spam emails for SEO services. If you do choose to engage a professional SEO company, do you research and engage a proven and reliable company – research your search!