No matter what kind of business you have, these days it is important to have a website. It’s basically part of your overall marketing stategy. You would not expect to run a business without corporate stationary or business cards – so why do without a website? Once you have you website up and running it’s there in the background and a well-designed site – augmented with some SEO to help it rank for the keywords that best apply to your business – will be working away 24/7 on your behalf. Just imagine you had to pay a salesaman to do that for you. When you think of it this way, can you really afford not to have a website as part of your marketing strategy?
So how do you go about gettimg a good website designed and built for you? If you look online for, say, web design Brisbane or any other major city for that matter, you will be confronted by what appears to be a bewildering array of website designers, all claiming to be the best at what they do. How do you separate the wheat from the chaff, so to speak?
In general terms it always pays to have any prospective web design company let you see their portfolio – that is examples of previous work. This is particularly relevant if they have done work in the same niche or sector that you are operating in. Don’t be reluctant to ask pressing questions and expect detailed answers. Your web designer should be accountable. Ask how much the project will cost. Make sure you get a fixed quote, rather than some open-ended hourly rate over which you have little or no control. Do not be tempted just to go with the cheapest quote either. While budget is, of course, a major consideration for all businesses these days, remember the analogy of the salesaman referred to above. A good website should be regarded not as an expense, but as an investment in your business, so be prepared to invest what you can comfortably afford on the project.Also ensure you receive a fixed timetable for the work to be completed, so it does not drag on indefinitely.
Assuming you receive satisfactory answers to these and any other questions you may have, and you are happy with the quality of previous work done, you are good to go!