The Benefits Of Choosing A Local Hosting Service

April 2, 2013 By Leave a Comment

If you are just starting out on your first internet marketing venture, or even if you are an experienced internet marketing campaigner, one of the most important – but often neglected – business decisions you will have to make is choosing a good web hosting service for your website. Too many people simply pluck a web hosting company out of the ether after a quick search on Bing or Google, with little or no thought as to the effect their choice could have on the success or failure of their site.

To an extent this is an understandable reaction because the sheer volume of web hosting choices available can make choosing the right service a daunting prospect.

When you are considering the merits of different hosting providers check out the resources each has available, as this can often result in a better quality of service. Check their uptime guarantee because if your customers or potential customers are unable to access your site because of frequent down times you could end up losing out on a significant amount of business. Check how many servers a potential hosting provider has and that they are constantly maintained. It’s also worth checking whether they are able to offer SSL security.

One last consideration is location. Your site can be hosted anywhere around the world, from the US, the UK, Singapore or Australia and many other places. If you operate, for instance, an Australian-based website then you may prefer to use an Australian hosting service such as Media Fortress. If you have any service issues it can often be easier to speak to a locally based company rather than having to contend with the difficulties caused by time differences etc if your hosting service is located overseas. Hosting a website locally will give you other benefits as well. As Matt Cutts (headhoncho at Google) says here http://www.youtube.com/watch?v=hXt23AXlJJU having your server located where your customers is imperative. It means quicker load times for you and your clients and it tells search engines about where your demographic is located.

For instance new webmasters may start off with a .com top level domain and an overseas web host because it is cheaper. They may find themselves extremely frustrated when their competition outranks them while appearing to do everything the same. If SEO is part of your online strategy then you should definitely consider a web host close to your clients location. It will also reduce latency while uploading and downloading content from the server.

Filed Under: Internet Marketing, Web Accessibility

Wading Through An Ocean Of Limitless Possibilities

January 28, 2013 By Leave a Comment

The internet is a vast ocean of unlimited resources. Locating the right information at the right time is an even trickier prospect. It is like the lock and key mechanism where only the perfect key will open the right lock to reveal a treasure trove of information. Search engines help a lot in finding the desired information on the internet. This is done through the use of specific and relevant keywords. Search engines first look up through the list of web directories, then specific web directories of the search topic selected through the keywords and then moves on to check and comb through the website themselves. This is the process through which internet users locate the information required for by them online with the help of websites submitted by web masters and subsequently listed on web directories.

The history and evolution of web directories make an interesting read. In the earlier days, all search function online were done through various web directories. This helped the early users of the internet to search and locate the relevant information and then go through the individual websites and ascertain if they have found the correct information. Web directories functions as a catalog of links, sorted by relevant keywords and topics. Today, popular search engines like Google too look towards directories when it comes to getting the right information in an easy manner.

Benefits of Directories

So why should one list their websites on a web directory is this new age of internet offers a complete search portfolio for the discerning user? Here are some of the reasons why.

• Indexing websites

• One way linking

• Targeted keywords

• Traffic generation

• Free or minimal cost

• Visibility

Discover best results for website with directories

The key factor here to consider if you are someone who is looking to promote their website is that search engines too are looking at directories when they send out their crawlers or spiders. If one has a website, then it helps to have your website listed and mentioned in directories. This means that when search engines are looking for more links to your websites, they can find this through the listing on web directories. Most of the web directories provide a one way link which is great for the search engine optimization aspect of the website. Search engines pay a lot of attention and hence a lot of importance to the inbound links to the website which is used to rank the website. In these cases, it is important to note that one way links are given a higher ranking that a two way or reciprocal link. Considering this, a listing on web directories can work wonders for the website. Web directories also allow you to tag your website listing on the directory with specific and targeted key words and even relevant phases. It is important to note that web directories which has strong SEO tagging features can boost the visibility of a website and ensure that traffic keeps flowing and the right people gets access to the information on the website.

Image courtesy of Free Digital Photos

Filed Under: Internet Marketing, Online Learning, SEO, Web Accessibility

Internet Celebrates 30th Anniversary

January 2, 2013 By Leave a Comment

Celebrations are planned throughout this week to mark the 30th anniversary of the internet. The first international connections to the Arpanet, the predecessor of today’s internet, took place thirty years ago, with the first two countries connected being the UK and Norway. This marked the first non-US connections. The first public showing of the new means of international data transfer took place later in the same year in London

The Arpanet was initially set up to enable American scientists and researchers to exchange data and ideas more easily and before 1973 was an entirely US funded and controlled operation.

It was transformed into an international network in 1973 when the University College London (UCL) and Norway’s National Defence Research Establishment embraced the idea, joining the network by means of dedicated phone lines running at 9.6 kilobits per second.

Later, British computer scientist Tim Berners-Lee employed the network to host a system of related hypertext data in 1989, to become known as the World Wide Web.

cd baski

Filed Under: SEO, Web Accessibility

Online Education Offers A Variety Of Subjects That Cannot Be Matched By Traditional Methods

December 16, 2012 By Leave a Comment

Web-based learning has gained massively in popularity over the past years . Why you might ask? Well, simply put, e-learning fits in with modern life and it is this very versatility and convenience that are the reasons for this quickly growing popularity. Los of busy adults and young folk prefer to pursue their chosen degree path via web-based courses so as to save their time and effort while achieving a reputable qualification in the end.

Not only is e-learning extremly versatile, it also offers a far wider range of topics which you can study than would be possible i any university or college. The beauty of e-learning is this depth of courses available. You might want to study something traditional like a language course – Spanish, German or Mandarin, perhaps. Or maybe you are more interested in the world of technology or prefer something a little more contemporary, for instance a course in internet marketing or even one of tr excellent  SEO training courses that are available.

People enrol in online schools for many reasons . It may be that they are working full-time and they might be having difficulties in attending a traditional classroom during the day time . Or it may be that they have family commitments meaning that they cannot free up the time .Some people want to save more money . Perhaps they are not in a position financially to afford to enrol on a conventional class which tends to be more expensive. Certainly when you compare the coat of an online course with a class-based course the latter tend to be considerably more costly . Many young people have a preference for studying at their own comfort at home and their chosen speed . However, that is not to say that doing your studies online means you have settled for a cushy option.There is no short-cut to success – hard work is still required.

Filed Under: Online Learning, Web Accessibility

Google And Twitter Team Up To Help Syrians

December 3, 2012 By Leave a Comment

For millions of innocent Syrian men, women and children caught up in a brutal and violent civil war, the internet may not be at the forefront of their thoughts – they are more likely to be occupied with thoughts of survival at the hands of the tyrant Assad’s regime. But the internet plays an important part in letting the outside world know exactly what is going on in the strife-torn nation and in this respect things took a major turn for the worse at the end of last week when the authorities basically cut off the country’s internet, severely restricting the spread of information to or from the country.

In an attempt to ensure that the world is kept abreast of what is really happening via the word-of-mouth accounts of the beleaguered citizens, Google and Twitter have joined forces again with the reintroduction of the Speak2Tweet service.

This enables Syrian citizens to telephone a messaging service, leaving a voicemail. The message is then converted into a Tweet that can be seen via the net in the usual manner. Google and Twitter also teamed up to provide this service two years ago during the turmoil of the Arab Spring when access to the internet was similarly turned off in Egypt.

The situation is exacerbated by the fact that apparently many landline and mobile phone services in the country are also not functioning properly, restricting the number of people who can use the service as it must be initiated by a telephone call.

Filed Under: Web Accessibility
« Older Posts