If you are just starting out on your first internet marketing venture, or even if you are an experienced internet marketing campaigner, one of the most important – but often neglected – business decisions you will have to make is choosing a good web hosting service for your website. Too many people simply pluck a web hosting company out of the ether after a quick search on Bing or Google, with little or no thought as to the effect their choice could have on the success or failure of their site.
To an extent this is an understandable reaction because the sheer volume of web hosting choices available can make choosing the right service a daunting prospect.
When you are considering the merits of different hosting providers check out the resources each has available, as this can often result in a better quality of service. Check their uptime guarantee because if your customers or potential customers are unable to access your site because of frequent down times you could end up losing out on a significant amount of business. Check how many servers a potential hosting provider has and that they are constantly maintained. It’s also worth checking whether they are able to offer SSL security.
One last consideration is location. Your site can be hosted anywhere around the world, from the US, the UK, Singapore or Australia and many other places. If you operate, for instance, an Australian-based website then you may prefer to use an Australian hosting service such as Media Fortress. If you have any service issues it can often be easier to speak to a locally based company rather than having to contend with the difficulties caused by time differences etc if your hosting service is located overseas. Hosting a website locally will give you other benefits as well. As Matt Cutts (headhoncho at Google) says here http://www.youtube.com/watch?v=hXt23AXlJJU having your server located where your customers is imperative. It means quicker load times for you and your clients and it tells search engines about where your demographic is located.
For instance new webmasters may start off with a .com top level domain and an overseas web host because it is cheaper. They may find themselves extremely frustrated when their competition outranks them while appearing to do everything the same. If SEO is part of your online strategy then you should definitely consider a web host close to your clients location. It will also reduce latency while uploading and downloading content from the server.