At some point in your internet marketing venture you will get to the stage where you have to think about a domain name for your new venture. It does not matter whether you have an e-commerce store, a personal blog or an affiliate site, you need a good domain name to get your new project off the ground.
Fortunately,there is an abundance of choice when it comes to domain names. So, what are the options available?
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Many people are happy just to choose a brand new domain which they think represents accurately their new venture. If they are involved in selling red widgets, for instance, they may want a domain name containing this expression. Others, particularly if they are entering a more competitive market, may prefer to buy an aged domain from one of the several market places on the internet, such as Act Now Domains. And if that domain name contain reference to the keywords they are targeting, so much the better, subject to the caveat that exact match domain names are now no longer thought to be the best way to proceed.
The theory behind choosing an existing domain is that an aged domain, with or without page rank, has had the time to build up some trust in the eyes of the search engines, such as Google, Bing and Yahoo, so that it may be easier to rank the site in the SERPs.
And then there are those who trade in domain names, seeking out names that they think they will be able to sell at a premium. Perhaps this is an industry which is less lucrative than it once was, but a quick glance at any of the domain auction sites is enough to show that there is still considerable money to be made if you happen to own the right domain name.